I've made over 50 documentary films. But this one, Yellow
is Forbidden has caught and held me. Now I need your help to
finish this beautiful film - and you can get a third of your
Givenchy, Lagerfeld, Chanel, Dior, Gaultier…. perhaps the most
exclusive club in the world. Mostly
men. Mostly European. Mostly from auspicious
And then there's Guo Pei, the subject of my film.
China's only haute couture designer, Guo Pei was named one of
Time Magazine's 100 Most Influential People of 2016.
A profound story of survival and creativity. A blind
mother, a military father, communism and the Cultural
From a life of uniforms to dressing Rihanna in a 27kg dress -
deliberately heavy and cumbersome to show the strength of women -
it has not come easy for Guo Pei.
This is her story. An inspiration to every person who
dreamed a truly impossible dream.
I got off the couch….
When Rihanna claimed the Met Gala 2015 red carpet with Guo Pei's
yellow cape, as a storyteller I was intrigued to uncover the
creative force who 'invents' a 27kg dress. I wanted to know
who is this woman who didn't know of Rihanna.
And amongst the China internationally known for plastic toys and
knock-offs, how did this unique talent develop?
So I got off the couch, called Guo Pei and three days later
Director of Photography Jake Bryant and I arrived at her Beijing
studio. She wasn't expecting Jake, just a meeting with
me. But within an hour we were filming and 12 blocks of
filming in six countries over two years later, we have gathered
some 250 hours of exclusive footage.
YELLOW IS FORBIDDEN is a modern day Cinderella story where the
brave, diminutive and daring heroine's dream doesn't end at the
ball… Guo Pei is chasing every designer's fantasy - to become
part of the exclusive yet savage world of Haute Couture.
It's an unprecedented story, taking the viewer inside the world
where Guo Pei creates magic…
A 50kg dress so heavy Guo Pei has to consider a gymnast not a
model to walk the runway…. A gown spun by 300 embroiderers…
Precious gold material printed with centuries-old Swiss fresco…
All from a woman who learnt her craft at Number 2 Light
Industrial School after the reign of Mao Tse Tung and is now
launching internationally at Paris Haute Couture Fashion week.
HOW YOU CAN HELP
YELLOW IS FORBIDDEN has been an extraordinary film to shoot and
edit. As with any creative venture, there must be
difficulty - ha!
I've raised nearly half the budget, now we need your help to
finish the film, to cover the fine cut of the film, the composer,
archive, colour grade, sound mix and deferred fees
Join us today. I thank you for your support. You won't be
And the great thing about Boosted is that NZ donors can
claim 33% back on their tax return. So if you give $100 you can
claim $33 back!
I'm needing more than $20,000 but am truly grateful for
anything. Boosted is an all-or-nothing platform meaning that
if I don't reach the target of $20,000 in 30 days your
donation will be refunded.
My overseas friends, Boosted is in New Zealand dollars - $1NZ
equates to about .75US cents. But if you would like to donate
US$1000 or more let me know as there is a similar US charitable
organisation that operates for such donations.
There's a saying in feature documentary circles - if 100 people
make one film, only 50 will make a second, 5 will make a third and
no-one will make a fourth, it's just too jolly hard. But this
is my fifth documentary and each time I seem to have convinced DOP
Jake Bryant that venturing into the unknown, sometimes warzones,
often in cultures, languages and religions not our own, is part of
the adventure of film-making. And our belief remains
strong these films provide a window into another world that can
only foster appreciation, understanding, empathy across
That belief in the power of story telling has paid off.
Rare in filmmaking circles, my films have premiered in four
of the world's five top film festivals - Sundance (winning an
award), Berlin, Toronto and Venice Film Festivals.
And my most recent film A FLICKERING TRUTH was the New Zealand
entrant for the Best Foreign Language Film at the 2016 Oscars.
It's a tight group of extraordinary talent that have been sucked
along on my journey too - Nicolas Chaudeurge, Margot Francis,
Cushla Dillon, Ken Sparks, Chia Chi Hsu in the editing suite,
composer Tom Third, shadow puppet artist Annie Katsura Rollins,
sound designer Dick Reade, the wonderful team at Park Road Post
including Clare Burlinson, editorial advisors and mentors Joanna
Paul and Molly Malene Stensgaard, fellow producer Naomi Wallwork...
and 32 translators in six countries.
Check out my other work www.pietrabrettkelly.com
All donors will be offered a credit of thanks in the film's end
credits. And I'll keep you posted on the film's completion
and release. I know you will be as proud of this film as I
Filmmaking is a humbling experience - from the people who agree
for me to tell their real life stories, right through to you all
who are prepared to hear my plea and respond with support and love.
If you could even share this page with your networks that'd
be wonderful in helping me spread the word.
Guo Pei, Clare and I in the grade....
2 MONTHS AGO
We're in the final stages, making Jake Bryant's beautiful
cinematography really sing. I'm now at Park Road Post in
Wellington doing the grade with lovely Clare Burlinson, and it so
exciting to think the film is nearly done. And you'll nearly
get to see it! x
2 MONTHS AGO
Good morming to you all. I didn't know about this article but its great timing as I prepare to begin the grade with the lovely Clare Burlinson at Park Road Post down in Wellington. I'll be rattling down the island on my birthday, not looking a day older when I start with Clare next Tuesday. You guys have gotten me there - thank you! https://www.theguardian.com/fashion/2017/oct/18/guo-pei-chinese-designer-who-made-rihanna-omelette-dress
AND OVER THE GOAL LINE WE WENT!
3 MONTHS AGO
On a beautiful sunny spring day, we more than popped over the goal line! Its been such an incredibly encouraging, humbling, emotional journey. Thank you all so much.
And so onwards I go and the extra money raised until the close of the campaign this Saturday, will help immensely towards those completion costs that go beyond $20,000 but that is certainly a wonderful dent!
Please do let me know if you'd like the links to my previous films as a thank you from me.
And if you do hear of anyone who wants to support my film, this campaign is still open till Saturday.
I'll keep you posted through these updates of the release of the film and we can all celebrate together. Hurrah!
Here's my cinematographer Jake and I with Guo Pei and her family... just wish the balloon was a little bit lower to cover the whole face!
ONLY 8 DAYS LEFT! 85% THERE....
4 MONTHS AGO
From Mexico to London, from India to New York, and throughout New Zealand your generosity is humbling and has meant we're 85% there! Now I need your help to share the link, and please appeal to your networks for the final push.
Boosted is an all-or-nothing so I have to reach 100%. And I know we can do it.
The financial response you've all given me has encoruaged me onwards, and the music I've commissioned has been coming in and its gorgeous. I know you'll love it too.
As a thank you to you all, if any of you haven't seen my other work, please let me know and I'll send you an online link.
YOU BEAUTIFUL PEOPLE, THANK YOU. The conversation that I never bore of, talking filmmaking with Verity Mackintosh, Beijing.....
WE'RE TWO THIRDS OF THE WAY THERE!
4 MONTHS AGO
With just two weeks left, we're two thirds of the way to the goal!
Your kindness, generosity and belief is extraordinary.
Please help me in the final push, share this link if you
can… and remember NZ DONORS CAN GET A THIRD OF YOUR
To hear more about the film listen to the Radio NZ interview
with Wallace Chapman who watched a rough cut of the film and told
me "Don't change a thing!"
Its hard for any of us to say "I need your help" but it is so
encouraging and humbling to read the responses so far:
"Anything that Pietra sets her eyes on is a heart
opening work of art. I'll be very thankful if I can be a little
part of this documentary."
"Always a privilege to be part of your
"He pakipūmeka rangatira tēnei !"
"Hi Pietra Wow this film sounds amazing!! Can't wait
to see it and well done on making great docs the world wants to
see. Good luck on raising rest of the $$ you
WE'RE A THIRD OF THE WAY THERE!
4 MONTHS AGO
WOW! So excited that thanks to the generosity of you, my amazing donors, we reached 30% of the target in just six days!
And I just received this from an international mentor who I got to watch the film for feedback:
"I watched the film and it is stunning. I loved it - especially, the look back at the history of couture, your take on the new China, the references to the Cultural Revolution. It's also nice to see a film about fashion that doesn't rely solely on the hackneyed buildup to the runway show. It is such a thought-provoking and insightful work, tackling deep questions regarding contemporary global power dynamics, the positioning of gender issues in this minefield, and the opposition between art and commerce (plus very personal, individual touches) in a seamless and subtle way."
Yippeeee... and please continue to share the link with your networks as Boosted is an all-or-nothing campaign. Thank you!