I've been working hard on my design business for a few years now
and I want to take the next step and grow my business.
I work 60 hour weeks and pay myself below minimum wage... so
it's time to really take the next step and diversify my product
range and start exporting.
I'm asking for a little help with this next next step; I want to
connect with a business mentor and liaise with a small
business financial advisor to help strengthen my business plan.
So, I'm asking for a little help from my friends and family.
Thanks for your support!
How the money will be used:
$287 - 1 Year of Business Mentorship
$199 - Session with a financial advisor who specialises in small
MORE ABOUT JASON LINGARD:
Founded in 2014 in Auckland, New Zealand Jason Lingard's
eponymous label is dark and innovative with strong roots in the
Gothic aesthetic and Orientalism. He employs modern draping
techniques to create garments that are androgynous, timeless and
Lingard's work is best described as directional, neo-gothic
design. Drawing inspiration from various influences including
nature, new technology, science fiction, contemporary art, music
and film. He employs a creative, fluid design process and aiming to
create a balance between producing both challenging statement
pieces and garments that are more timeless and wearable.
A central throughline in any of Lingard's collections is for
each garment to fit interchangeable body shapes, genders and ages
all the while transcending trends and fast-fashion.
Central to his ethos is an appreciation for high-end finishings;
quality, natural materials such as leather, silk, wool and fine
cottons; building a personal relationship with his local makers,
suppliers and retailers; having a short supply chain that favours
local producers as to understand the source of raw materials and
reduce his carbon footprint.
Originally studying fashion design in 1999 at Massey University
in Wellington, New Zealand Lingard decided to put his studies on
hold to pursue his flourishing t-shirt label and interest in
In 2002 he opened a co-op creative retail and gallery space on
Cuba Street, "The Family", which ran for two years.
In 2004 Lingard relocated to Melbourne, Australia where he
worked as a graphic designer and art director.
Unfulfilled creatively by this career move and finding himself
drawn more to fashion projects Lingard then returned to New Zealand
to complete his fashion degree at Auckland University of
He has spent time living in Seoul, Korea working as a teacher
and has also taught fashion design at Auckland University of
Jason Lingard the label was launched in August 2014 at New
Zealand Fashion Week, and is currently stocked at 20 retailers
throughout New Zealand.