The Boosted team is made up of passionate artists and art lovers just like you!

Simon Bowden
Executive Director, Arts Foundation (Wellington)

Simon has been leading the Arts Foundation since 2002, and conceived Boosted in 2010. Prior to this, he was the Director of the Wellington Jazz Festival. Simon studied at the Wellington Conservatorium of Music in the late 90s and he is still actively involved in music. His band C.L.Bob, won Jazz album of the year in 2002. At the Arts Foundation, Simon has raised over $10 million in donations, non-government grants and sponsorship. He has also negotiated legacy promises of $30 million. 

Dudley Benson - Ambassador (Dunedin)

Dudley Benson (b. 1983, Ngāti Pākeha) is one of New Zealand's most innovative and original pop-composers and performers. A boy soloist of the Christchurch Cathedral Choir, he went on to study composition and digital music production at the University of Canterbury. Relocating to Auckland, Benson began producing and releasing his own music in 2006. He's since released two critically-acclaimed albums - The Awakening and the Taite Prize nominated Forest - three EPs and toured New Zealand and internationally. In 2014 he received a New Zealand Arts Foundation New Generation Award. He is now based in Dunedin.

Adam Hayward - Ambassador (Christchurch)

Having moved to New Zealand from Wales in 2000 I have spent the last 15 years running a highly successful dance and performance festival as well as a myriad of other dance projects. I am now running my own production agency focusing on the process of creation as opposed to the product giving time and space to this without the barrier of either and taking the form initially of a series of international process based exchange residencies with the working title 'space to fail'. I am also involved in the creation of a new purpose built space for dance, performance and circus as part of the rebuild of Christchurch post earthquake. Current employment includes contracting to the YMCA Christchurch to develop and run a black box performance venue and associated studios and teaching event management at ARA institute.

Jessica Pearless - Ambassador (Auckland)

Jessica Pearless is an Auckland based painter and site responsive installation artist working with Abstraction. Jessica gained a postgraduate scholarship towards further study and holds a Master of Fine Arts (Hons) degree from Elam School of Fine Arts, The University of Auckland (2011).   She has exhibited widely in public, private and commercial art spaces throughout New Zealand and internationally. Jessica has been awarded numerous prizes for her work and has exhibited large scale sculptural works at headland Sculpture on the Gulf, Auckland and Sculpture by the Sea, Bondi, Sydney, Australia in 2013. In her professional career in the visual art sector, Jessica was Manager of a leading Fine Art Auction House after successfully directing a leading dealer gallery in Auckland on the completion of her undergraduate degree from University of Auckland. Jessica maintains a career as a fine art valuer and educator alongside her international artistic practice.


The Boosted Trustees, profiled below, form a committee of the full board of Arts Foundation Trustees.

Ainsley Walter - Chair

Ainsley has a background in strategic development and a keen interest in philanthropy. She played an instrumental role in the establishment of the Hororata Community Trust in 2010 and continues her support of this community as a Trustee. Ainsley has been involved in a number of fundraising projects and has a keen interest in the arts, particularly sculpture and more recently orchestral performances. She is a trustee of the NZSO Foundation and sits on the organising committee for Sculpture in the Gardens. Ainsley has a Bachelor of Management Studies (first class) from Waikato University and divides her time between home in Takapuna and farm life in Canterbury.

Vaughn Davis

Vaughn Davis owns Auckland-based advertising and social media company The Goat Farm, where he works with a range of clients using all manner of tricks to connect brands to people. In 2010 he wrote New Zealand's first book on social media, Tweet This Book, and these days hosts a weekly show on the subject, Sunday Social, on Radio Live. He's also a regular columnist and contributor to The National Business Review and Idealog Magazine.  In his spare time, Vaughn helps run TEDx Auckland and Auckland Social Media Club, and was recently appointed to the Unitec Council.  Before moving into advertising, Vaughn flew the C130 Hercules for the Royal New Zealand Air Force. As a kid growing up in Lower Hutt, he spent rainy afternoons hanging around the Dowse Art Gallery looking at the paintings and waiting for someone to invent the internet.  He also farms goats. As you do.

Aimee McCammon

Aimee McCammon has returned to Assignment Group after finishing a role as the General Manager of Marketing and Demand for Trade Me, New Zealand's largest online marketplace and much loved brand. Prior to this Aimee spent three years as General Manager at Peter Jackson's Park Road Post Production.  She led a hugely talented team of 70, ensuring world-class technical finishing for film makers in digital, sound and laboratory. Her many years in advertising include a stint at DDB and five years with Saatchi & Saatchi in New Zealand and New York.   She has worked with some of New Zealand's most loved brands including Toyota, Lotto, Instant Kiwi, Mainland and Wattie's. Aimee has a Bachelor of Commerce from Auckland University, and has completed leadership training at the Omnicom University in Shanghai.  She has a daughter and a dog the size of a Shetland Pony.

Brani Mead

Brani has over 11 years of experience in mobile creativity and design across multiple continents. Between 2006 and 2011, Brani directed the Mobile Evolution Group team responsible for technology, products, partnerships and applied innovation at The Hyperfactory. Brani is currently 'chief curiosity officer' at UIRevolution. Brani specialises in the definition of strategy lead customer experiences on digital screens. On a daily basis, Brani translates business objectives into something engineers can build. 

Boosted is run by the Arts Foundation

The Arts Foundation Trustees are: Garth Gallaway (Chair), Peter Biggs, Meng Foon, John Gow, Caroline Hutchison, Derek Lardelli, Aimee McCammon, Neil Plimmer, David Ross, and Ainsley Walter.

The Arts Foundation staff are: Simon Bowden (Executive Director), and Meredith Percival (Accounts Administrator).