The Boosted team is made up of passionate artists and art
lovers just like you!
Executive Director, Arts Foundation (Wellington)
Simon has been leading the Arts Foundation since 2002, and
conceived Boosted in 2010. Prior to this, he was the Director of
the Wellington Jazz Festival. Simon studied at the Wellington
Conservatorium of Music in the late 90s and he is still actively
involved in music. His band C.L.Bob, won Jazz album of the year in
2002. At the Arts Foundation, Simon has raised over $10 million in
donations, non-government grants and sponsorship. He has also
negotiated legacy promises of $30 million.
Dudley Benson (b. 1983, Ngāti Pākeha) is one of New
Zealand's most innovative and original pop-composers and
performers. A boy soloist of the Christchurch Cathedral Choir, he
went on to study composition and digital music production at the
University of Canterbury. Relocating to Auckland, Benson began
producing and releasing his own music in 2006. He's since released
two critically-acclaimed albums - The Awakening and the Taite Prize
nominated Forest - three EPs and toured New Zealand and
internationally. In 2014 he received a New Zealand Arts Foundation
New Generation Award. He is now based in Dunedin.
Hayward - Ambassador (Christchurch)
Having moved to New Zealand from Wales in 2000 I have spent the
last 15 years running a highly successful dance and performance
festival as well as a myriad of other dance projects. I am now
running my own production agency focusing on the process of
creation as opposed to the product giving time and space to this
without the barrier of either and taking the form initially of a
series of international process based exchange residencies with the
working title 'space to fail'. I am also involved in the creation
of a new purpose built space for dance, performance and circus as
part of the rebuild of Christchurch post earthquake. Current
employment includes contracting to the YMCA Christchurch to develop
and run a black box performance venue and associated studios and
teaching event management at ARA institute.
Jessica Pearless is an Auckland based painter and site
responsive installation artist working with Abstraction. Jessica
gained a postgraduate scholarship towards further study and holds a
Master of Fine Arts (Hons) degree from Elam School of Fine Arts,
The University of Auckland (2011). She has exhibited
widely in public, private and commercial art spaces throughout New
Zealand and internationally. Jessica has been awarded numerous
prizes for her work and has exhibited large scale sculptural works
at headland Sculpture on the Gulf, Auckland and Sculpture by the
Sea, Bondi, Sydney, Australia in 2013. In her professional career
in the visual art sector, Jessica was Manager of a leading Fine Art
Auction House after successfully directing a leading dealer gallery
in Auckland on the completion of her undergraduate degree from
University of Auckland. Jessica maintains a career as a fine art
valuer and educator alongside her international artistic
The Boosted Trustees, profiled below, form a
committee of the full board of Arts Foundation Trustees.
Ainsley Walter - Chair
Ainsley has a background in strategic development and a keen
interest in philanthropy. She played an instrumental role in the
establishment of the Hororata Community Trust in 2010 and continues
her support of this community as a Trustee. Ainsley has been
involved in a number of fundraising projects and has a keen
interest in the arts, particularly sculpture and more recently
orchestral performances. She is a trustee of the NZSO Foundation
and sits on the organising committee for Sculpture in the Gardens.
Ainsley has a Bachelor of Management Studies (first class) from
Waikato University and divides her time between home in Takapuna
and farm life in Canterbury.
Vaughn Davis owns Auckland-based advertising and social media
company The Goat Farm, where he works with a range of clients using
all manner of tricks to connect brands to people. In 2010 he wrote
New Zealand's first book on social media, Tweet This Book, and
these days hosts a weekly show on the subject, Sunday Social, on
Radio Live. He's also a regular columnist and contributor to The
National Business Review and Idealog Magazine. In his spare
time, Vaughn helps run TEDx Auckland and Auckland Social Media
Club, and was recently appointed to the Unitec Council.
Before moving into advertising, Vaughn flew the C130 Hercules for
the Royal New Zealand Air Force. As a kid growing up in Lower Hutt,
he spent rainy afternoons hanging around the Dowse Art Gallery
looking at the paintings and waiting for someone to invent the
internet. He also farms goats. As you do.
Aimee McCammon has returned to Assignment Group after finishing
a role as the General Manager of Marketing and Demand for Trade Me,
New Zealand's largest online marketplace and much loved brand.
Prior to this Aimee spent three years as General Manager at Peter
Jackson's Park Road Post Production. She led a hugely
talented team of 70, ensuring world-class technical finishing for
film makers in digital, sound and laboratory. Her many years in
advertising include a stint at DDB and five years with Saatchi
& Saatchi in New Zealand and New York. She has
worked with some of New Zealand's most loved brands including
Toyota, Lotto, Instant Kiwi, Mainland and Wattie's. Aimee has a
Bachelor of Commerce from Auckland University, and has completed
leadership training at the Omnicom University in Shanghai.
She has a daughter and a dog the size of a Shetland Pony.
Brani has over 11 years of experience in mobile creativity and
design across multiple continents. Between 2006 and 2011, Brani
directed the Mobile Evolution Group team responsible for
technology, products, partnerships and applied innovation at The
Hyperfactory. Brani is currently 'chief curiosity officer' at
UIRevolution. Brani specialises in the definition of strategy lead
customer experiences on digital screens. On a daily basis, Brani
translates business objectives into something engineers can
Boosted is run by the Arts Foundation
Foundation Trustees are: Garth Gallaway (Chair), Peter
Biggs, Meng Foon, John Gow, Caroline Hutchison, Derek Lardelli,
Aimee McCammon, Neil Plimmer, David Ross, and Ainsley Walter.
The Arts Foundation
staff are: Simon Bowden (Executive Director), and
Meredith Percival (Accounts Administrator).