The Boosted team is made up of passionate artists and art lovers just like you ... and we're everywhere!

Simon Bowden
Executive Director, Arts Foundation (Wellington)

Simon has been leading the Arts Foundation since 2002, and conceived Boosted in 2010. Prior to this, he was the Director of the Wellington Jazz Festival. Simon studied at the Wellington Conservatorium of Music in the late 90s and he is still actively involved in music. His band C.L.Bob, won Jazz album of the year in 2002. At the Arts Foundation, Simon has raised over $10 million in donations, non-government grants and sponsorship. He has also negotiated legacy promises of $30 million. 

Donelle McKinley
Manager (Dunedin)

Donelle is a non-profit crowdsourcing specialist with experience in marketing, web writing and design, online community management, teaching and research. She holds qualifications in English Literature and Art History (University of Auckland), Digital Humanities (University of Canterbury), Information Studies (Victoria University of Wellington), and Publishing (NZ Institute of Business Studies). When she's not busy boosting, Donelle tinkers with painting, poetry and piano from her delightful corner of the beautiful South.

Lynnaire MacDonald
Projects & Operations Assistant (Christchurch)

Lynnaire is an experienced film publicist and digital marketer. In 2014 she established Film Sprites PR, a publicity and digital marketing consultancy which specialises in independent film and webseries. She has worked extensively with filmmakers in the US, UK, Canada, Australia and NZ. She holds a Bachelor of Arts in History (University of Canterbury), a Certificate in Public Relations and Business Communications (Open Polytechnic of New Zealand), and recently completed a Producers' Foundation Course (Raindance LA). She has also previously served as a publicity assistant for the New Zealand International Film Festival. She is a member of PRINZ and WIFTNZ. Lynnaire is an avid photographer, has a passion for Shakespeare and enjoys supporting local theatre productions as well as frequent trips to the cinema.

Dominic Hoey
Ambassador & Social Media Manager (Auckland)

Dominic Hoey is a poet, author, and playwright based in Auckland, New Zealand. In a former life, he was an MC battle- and slam-poetry champion. He's performed his spoken-word poetry in Australia, Europe, England, Japan, and America. He also works as an arts mentor, teaching rangatahi excluded from mainstream education. As a screen writer he's had short films accepted into a number of festivals including Palm Springs, The Orlando Film Festival, The New Zealand International Film Festival and Show Me Shorts.

Dudley Benson - Ambassador (Dunedin)

Dudley Benson (b. 1983, Ngāti Pākeha) is one of New Zealand's most innovative and original pop-composers and performers. A boy soloist of the Christchurch Cathedral Choir, he went on to study composition and digital music production at the University of Canterbury. Relocating to Auckland, Benson began producing and releasing his own music in 2006. He's since released two critically-acclaimed albums - The Awakening and the Taite Prize nominated Forest - three EPs and toured New Zealand and internationally. In 2014 he received a New Zealand Arts Foundation New Generation Award. He is now based in Dunedin.

Adam Hayward - Ambassador (Christchurch)

Having moved to New Zealand from Wales in 2000 I have spent the last 15 years running a highly successful dance and performance festival as well as a myriad of other dance projects. I am now running my own production agency focusing on the process of creation as opposed to the product giving time and space to this without the barrier of either and taking the form initially of a series of international process based exchange residencies with the working title 'space to fail'. I am also involved in the creation of a new purpose built space for dance, performance and circus as part of the rebuild of Christchurch post earthquake. Current employment includes contracting to the YMCA Christchurch to develop and run a black box performance venue and associated studios and teaching event management at ARA institute.

Gemma Syme - Ambassador (Christchurch)

"Gemma Syme holds a cheeky attitude towards ideas of gender and sexuality. She addresses issues of gender without holding onto lingering binarisms, and begins to blur lines of conventional sex differences. Her works plays along the fine line between objectification and empowerment, but doesn't present any sort of closure on these issues." - Abby Cunnane

Gemma Syme works in video, performance and music. She has been involved in a number of performance works and exhibitions at venues including Enjoy Gallery (Wellington) and The New Zealand Film Archive. She is a member of the musical performance group Trimasterbate and also performs with artist Eugene Hansen in Feline Groovy. She was recently included in a group show of video by recent female graduates from Massey University entitled Typical Girls. As an adjunct to the show she formed a band/performance group with three other artists from the group show, Bek Coogan, Sarah Jane Parton and Claire Harris entitled Fantasing, with whom she continues to work. She completed a Masters in Fine Arts at Massey University in 2010.

Charley Davenport  - Ambassador (Wellington)

Charley is immersed in the Wellington music scene as a freelance cellist, music promoter and teacher. Originally from Illinois, USA, Charley made the move to Wellington in 2002 for postgraduate studies at Victoria University of Wellington where he completed a Bachelor of Music (Honours) and Postgraduate Diploma in performance, and a Master of Music in Musicology (with Distinction) in 2005. With 9 years of experience at Promethean Editions he has helped to promote composers and their works to a world-wide audience of performers, artists and organisations. As a performer he continues to develop an eclectic style of playing inspired by world music, folk, indie-pop and jazz, which incorporates improvisation and electronics including looping. Among the Wellington-based artists and ensembles he regularly performs with are the Troubles jazz band, SMP Ensemble, Grayson Gilmour, Nikita the Spooky, Sky Village and Java Dance Company. 

Matt Katz - Ambassador (Wellington)

Matt is a freelance illustrator, fine artist, member of White Cloud Worlds and senior tutor at Massey University in Wellington.  For the past four years he has taught a plethora of classes for Massey's College of Creative Arts, including: traditional illustration, digital illustration, character design, story and narration, sequential art, and concept design for film.  In 2015 he launched a Boosted Campaign which helped get him to the Watts Atelier in California.  By raising over five thousand dollars he was able to spend three months training under some of top artists in the world. The trip was life changing and he looks forward to helping other creatives realise their goals through Boosted.

Jess Holly-Bates - Ambassador (Auckland)

Jess is a pākehā theatre practitioner, vulnerability junkie, writer, artist and community-builder who loves to communicate cultural criticism through performance. She investigates the way our bodies behave in social relations, particularly in relation to our ongoing colonial hangover in New Zealand.

In 2014 her acclaimed solo spoken-word theatre show Real Fake White Dirt, (Best Writing NZ Fringe 2015) was published as a book of poetry by Anahera Press. Her collaborative body project 'The Offensive Nipple Show' interrogated both gender and disconnection, and was critically celebrated in 2016, picking up both the Sydney Fringe Best in Theatre, NZ Fringe Runner-Up Best in Fringe and The Melbourne Fringe TikiTour Ready Award. In 2016, she was invited to speak at Ted X Auckland about reclaiming our relationship to our bodies in a talk entitled 'Giving Stereotypes the Slip'. In her on-screen life, she is best known as 'Grace' in Auckward Love and 'Eve' on Shortland Street. She is currently working as a queer sex researcher and studying to be a craniosacral therapist.

Tom Knowles  - Ambassador (Auckland)

Tom has been involved in many areas of the arts industry since graduating from Toi Whakaari: NZ Drama School. As a performer he has travelled to London to intern in various West End musicals, including his London debut in Covent Garden with a 40-piece orchestra. He has toured NZ and Australia extensively with Capital E's National Theatre for Children, Live Live Cinema's 'Little Shop of Horrors', and Auckland Theatre Company's 'Guys and Dolls'. He has appeared in South Pacific Pictures' The Brokenwood Mysteries, and recently the nationwide tours of 'GREASE' and 'Saturday Night Fever' to name a few.

Tom is also a writer. He premiered his original rock opera 'ALLERGIC TO LOVE: curse of the 80s', picking up 3 awards to tour his show nationally and internationally, including a tour of America and Mexico. He has also worked professionally as a stage manager, tour manager, sound tech, guest tutor at various universities and performing arts programs, and as a musician, playing weekly around NZ in various bands.

Jessica Pearless - Ambassador (Auckland)

Jessica Pearless is an Auckland based painter and site responsive installation artist working with Abstraction. Jessica gained a postgraduate scholarship towards further study and holds a Master of Fine Arts (Hons) degree from Elam School of Fine Arts, The University of Auckland (2011).   She has exhibited widely in public, private and commercial art spaces throughout New Zealand and internationally. Jessica has been awarded numerous prizes for her work and has exhibited large scale sculptural works at headland Sculpture on the Gulf, Auckland and Sculpture by the Sea, Bondi, Sydney, Australia in 2013. In her professional career in the visual art sector, Jessica was Manager of a leading Fine Art Auction House after successfully directing a leading dealer gallery in Auckland on the completion of her undergraduate degree from University of Auckland. Jessica maintains a career as a fine art valuer and educator alongside her international artistic practice.


The Boosted Trustees, profiled below, form a committee of the full board of Arts Foundation Trustees.

Ainsley Walter - Chair

Ainsley has a background in strategic development and a keen interest in philanthropy. She played an instrumental role in the establishment of the Hororata Community Trust in 2010 and continues her support of this community as a Trustee. Ainsley has been involved in a number of fundraising projects and has a keen interest in the arts, particularly sculpture and more recently orchestral performances. She is a trustee of the NZSO Foundation and sits on the organising committee for Sculpture in the Gardens. Ainsley has a Bachelor of Management Studies (first class) from Waikato University and divides her time between home in Takapuna and farm life in Canterbury.

Vaughn Davis

Vaughn Davis owns Auckland-based advertising and social media company The Goat Farm, where he works with a range of clients using all manner of tricks to connect brands to people. In 2010 he wrote New Zealand's first book on social media, Tweet This Book, and these days hosts a weekly show on the subject, Sunday Social, on Radio Live. He's also a regular columnist and contributor to The National Business Review and Idealog Magazine.  In his spare time, Vaughn helps run TEDx Auckland and Auckland Social Media Club, and was recently appointed to the Unitec Council.  Before moving into advertising, Vaughn flew the C130 Hercules for the Royal New Zealand Air Force. As a kid growing up in Lower Hutt, he spent rainy afternoons hanging around the Dowse Art Gallery looking at the paintings and waiting for someone to invent the internet.  He also farms goats. As you do.

Aimee McCammon

Aimee McCammon has returned to Assignment Group after finishing a role as the General Manager of Marketing and Demand for Trade Me, New Zealand's largest online marketplace and much loved brand. Prior to this Aimee spent three years as General Manager at Peter Jackson's Park Road Post Production.  She led a hugely talented team of 70, ensuring world-class technical finishing for film makers in digital, sound and laboratory. Her many years in advertising include a stint at DDB and five years with Saatchi & Saatchi in New Zealand and New York.   She has worked with some of New Zealand's most loved brands including Toyota, Lotto, Instant Kiwi, Mainland and Wattie's. Aimee has a Bachelor of Commerce from Auckland University, and has completed leadership training at the Omnicom University in Shanghai.  She has a daughter and a dog the size of a Shetland Pony.

Brani Mead

Brani has over 11 years of experience in mobile creativity and design across multiple continents. Between 2006 and 2011, Brani directed the Mobile Evolution Group team responsible for technology, products, partnerships and applied innovation at The Hyperfactory. Brani is currently 'chief curiosity officer' at UIRevolution. Brani specialises in the definition of strategy lead customer experiences on digital screens. On a daily basis, Brani translates business objectives into something engineers can build. 

Boosted is run by the Arts Foundation

The Arts Foundation Trustees are: Garth Gallaway (Chair), Peter Biggs, Meng Foon, John Gow, Caroline Hutchison, Derek Lardelli, Aimee McCammon, Neil Plimmer, David Ross, and Ainsley Walter.

The Arts Foundation staff are: Simon Bowden (Executive Director), Anna Edgington (Profile & Engagement Manager), Brooke Singer (Digital Marketing), and Meredith Percival (Accounts Administrator).