The Boosted Trustees, profiled below, form a committee of the full board of Arts Foundation Trustees.

Tony Balfour - Boosted Chair

Tony is a vastly experienced, consumer-focused, brand and business builder. He has had exposure to a wide range of industries and geographies, providing extensive strategic insight coupled with intense day to day operational experience in a range of world-class organizations. His extensive list of roles include GM - Asia Pac for Nike, Lion Nathan National Marketing Director & Marketing Director for Mainland. Tony is also a non-executive director at: The Warehouse Limited; Silver Fern Farms; and Les Mills International.

Vaughn Davis - Deputy Chair

Vaughn Davis owns Auckland-based advertising and social media company The Goat Farm, where he works with a range of clients using all manner of tricks to connect brands to people. In 2010 he wrote New Zealand's first book on social media, Tweet This Book, and these days hosts a weekly show on the subject, Sunday Social, on Radio Live. He's also a regular columnist and contributor to The National Business Review and Idealog Magazine.  In his spare time, Vaughn helps run TEDx Auckland and Auckland Social Media Club, and was recently appointed to the Unitec Council.  Before moving into advertising, Vaughn flew the C130 Hercules for the Royal New Zealand Air Force. As a kid growing up in Lower Hutt, he spent rainy afternoons hanging around the Dowse Art Gallery looking at the paintings and waiting for someone to invent the internet.  He also farms goats. As you do.

Simon Bowden

Simon Bowden (Arts Foundation Executive Director) has been leading the Arts Foundation since 2002. Prior to this, he was the Director of the Wellington Jazz Festival. Simon studied at the Wellington Conservatorium of Music in the late 90s and he is still actively involved in music playing guitar and banjo professionally. His band C.L.Bob, won Jazz album of the year in 2002.  Simon has an Advanced Diploma in Jazz Studies from Wellington Polytechnic, a BA in Public Policy from Victoria University and is half way through an MBA at Massey University. Simon, his wife Amanda and son Finn welcomed twin girls, Molly and Sophie, to their family in early December 2009.

Aimee McCammon

Aimee McCammon has returned to Assignment Group after finishing a role as the General Manager of Marketing and Demand for Trade Me, New Zealand's largest online marketplace and much loved brand. Prior to this Aimee spent three years as General Manager at Peter Jackson's Park Road Post Production.  She led a hugely talented team of 70, ensuring world-class technical finishing for film makers in digital, sound and laboratory. Her many years in advertising include a stint at DDB and five years with Saatchi & Saatchi in New Zealand and New York.   She has worked with some of New Zealand's most loved brands including Toyota, Lotto, Instant Kiwi, Mainland and Wattie's. Aimee has a Bachelor of Commerce from Auckland University, and has completed leadership training at the Omnicom University in Shanghai.  She has a daughter and a dog the size of a Shetland Pony.

Natalie Pearce

Natalie is a proud mainlander having spent her formative years in Marlborough, followed by a Commerce degree at Canterbury University in Christchurch. She started my career in the financial services industry working first for Bank of New Zealand and then ANZ Bank.  During that time she gained exposure to the full range of marketing disciplines, before deciding to move out of financial services to seek out another iconic services brand - Vodafone.  During her four-year term she proudly led the repositioning and relaunch of the Vodafone brand along with holding a director position on the board of the Vodafone Foundation (a charitable trust set up to improve the health and well-being of young New Zealanders). Today Natalie is the founder and director of Home of the Brave; a boutique brand consultancy focused on helping small, medium and large enterprise to re-examine, redefine and refocus their brand strategy in order to unlock new sources of sustainable growth.  Travel, fitness, music and spending time with people she's crazy about serve as her perfect counter balance.  

Brani Mead

Brani has over 11 years of experience in mobile creativity and design across multiple continents. Between 2006 and 2011, Brani directed the Mobile Evolution Group team responsible for technology, products, partnerships and applied innovation at The Hyperfactory. Brani is currently 'chief curiosity officer' at UIRevolution. Brani specialises in the definition of strategy lead customer experiences on digital screens. On a daily basis, Brani translates business objectives into something engineers can build. 


Simone Hunter - General Manager

Simone has worked across corporate, government and creative industries for 15 years in varying roles.  Following a Fine Art Degree and a post grad in Landscape Architecture , her career began in digital media working as Senior Producer across lifestyle channels for MSN, followed by management of a marketing agency in China working with international clients, and then into the public sector with New Zealand Trade and Enterprise in Guangzhou and Auckland. She held a number of roles there as Investment Manager advising and facilitating capital into key sectors from private funding sources; Programme Manager, Food & Beverage Taskforce and Special Projects for The Rugby World Cup and business incubator, The Icehouse.  Simone is also a Trustee for The Big Idea Charitable Trust.  In between she has set up a couple of small businesses and is a Mum!

Donelle McKinley - Project Manager

Donelle is a specialist in non-profit crowdsourcing and user experience design. She holds qualifications in English Literature, Art History, publishing, and digital cultural heritage; and her crowdsourcing research has been recognised with several awards and scholarships. Previously, Donelle worked as a rare book dealer, marketing manager, and web writer. A passionate supporter of the arts, she loves going behind the scenes for insights into the creative process. 

Samuel Walsh - Marketing Manager

Samuel Walsh has been spinning amongst the arts and creative industries for most of his working life. Founding a record label (Mole Music), music venue (The Yellow Submarine), video production company (They) and recording studio (The Hippo Tank) - he has also worked extensively as a creative director and copywriter for advertising agencies across Australasia and China. Samuel has a Master's Degree in Arts Management, has played in a gaggle of noisy bands and sometimes works as a freelance writer/producer. He returned to Aotearoa in 2016 and has recently set up a studio space and clubhouse on K Road in Auckland (Strange Haven), with a little help from Boosted.

Matt Katz - Ambassador (Wellington)

Matt is a freelance illustrator, fine artist, member of White Cloud Worlds and senior tutor at Massey University in Wellington.  For the past four years he has taught a plethora of classes for Massey's College of Creative Arts, including: traditional illustration, digital illustration, character design, story and narration, sequential art, and concept design for film.  In 2015 he launched a Boosted Campaign which helped get him to the Watts Atelier in California.  By raising over five thousand dollars he was able to spend three months training under some of top artists in the world. The trip was life changing and he looks forward to helping other creatives realise their goals through Boosted.

Charley Davenport - Ambassador (Wellington)

Charley is immersed in the Wellington music scene as a freelance cellist, music promoter and teacher. Originally from Illinois, USA, Charley made the move to Wellington in 2002 for postgraduate studies at Victoria University of Wellington where he completed a Bachelor of Music (Honours) and Postgraduate Diploma in performance, and a Master of Music in Musicology (with Distinction) in 2005. With 9 years of experience at Promethean Editions he has helped to promote composers and their works to a world-wide audience of performers, artists and organisations. As a performer he continues to develop an eclectic style of playing inspired by world music, folk, indie-pop and jazz, which incorporates improvisation and electronics including looping. Among the Wellington-based artists and ensembles he regularly performs with are the Troubles jazz band, SMP Ensemble, Grayson Gilmour, Nikita the Spooky, Sky Village and Java Dance Company. 

Jessica Pearless - Ambassador (Auckland)

Jessica Pearless is an Auckland based painter and site responsive installation artist working with Abstraction. Jessica gained a postgraduate scholarship towards further study and holds a Master of Fine Arts (Hons) degree from Elam School of Fine Arts, The University of Auckland (2011).   She has exhibited widely in public, private and commercial art spaces throughout New Zealand and internationally. Jessica has been awarded numerous prizes for her work and has exhibited large scale sculptural works at headland Sculpture on the Gulf, Auckland and Sculpture by the Sea, Bondi, Sydney, Australia in 2013. In her professional career in the visual art sector, Jessica was Manager of a leading Fine Art Auction House after successfully directing a leading dealer gallery in Auckland on the completion of her undergraduate degree from University of Auckland. Jessica maintains a career as a fine art valuer and educator alongside her international artistic practice.

Dominic Hoey - Ambassador (Auckland)

Dominic Hoey (aka Tourettes) is a poet, author, and musician based in Auckland, New Zealand.

Under Tourettes moniker, Dominic has released four critically acclaimed studio albums, two books of poetry and performed around the globe. In a former life, he was an MC battle- and slam-poetry champion. His writing has been published in everything from Vice (international) to New Zealand's leading literary journal, Landfall. He has has performed his spoken-word poetry in Australia, Europe, England, Japan, and America. He's shared stages with the likes of Homebrew and Sam Hunt and his first novel, Iceland, is due for release next year through Steele Roberts.

Dominic is also an artist mentor for Nga Rangatahi Toa Creative Arts' Initiative, an arts-mentoring and transition program that connects the top creative talent of Aotearoa with rangatahi who have been excluded from mainstream education.

Joe Hitchcock- Ambassador (Auckland)

Joe has been involved in film and television since graduating University of Waikato in 2005. He has worked on big-budget Hollywood movies to micro-budget independent films, and travelled the pacific to direct photography on a documentary series about Climate Change.

Winner of the AMP Scholarship in 2006, Joe animated a sweatshop comedy called The North Pole Deception which became the highlight of NZ's Show Me Shorts Film Festival 2010 (according to NZ Herald) along with a Best Direction nomination. His directorial debut feature Penny Black was released nationwide in New Zealand cinemas early 2016 and was recently awarded a Merit Award with Awareness Film Festival in Los Angeles. 
Also in 2016 his NZ Film Commission funded short film Stick To Your Gun had it's world premiere at the acclaimed Palm Springs ShortFest, and Joe successfully crowd-funded his Loading Docs short Blood Sugar through Boosted, which is now available to watch online. 

Jess Holly-Bates - Ambassador (Auckland)

Jess is a pākehā theatre practitioner, vulnerability junkie, writer, artist and community-builder who loves to communicate cultural criticism through performance.

She investigates the way our bodies behave in social relations, particularly in relation to our ongoing colonial hangover in New Zealand. In 2014 her acclaimed solo spoken-word theatre show Real Fake White Dirt, (Best Writing NZ Fringe 2015) was published as a book of poetry by Anahera Press. Her collaborative body project The Offensive Nipple Show interrogated both gender and disconnection, and was critically celebrated in 2016, picking up both the Sydney Fringe Best in Theatre, NZ Fringe Runner-Up Best in Fringe and The Melbourne Fringe TikiTour Ready Award. In 2016, she was invited to speak at Ted X Auckland about reclaiming our relationship to our bodies in a talk entitled Giving Stereotypes the Slip. In her on-screen life, she is currently shooting Auckward Love: Season Three and is core cast on Shortland Street.

She is the founder of Body Sovereignty Art Collective, a member of The SaVAge K'lub and an independent artist - her new works Million Dollar Whare(Tangata) and Censorship of Exhalation will be performed at Christchurch Centre of Contemporary Art and Toi o Tamaki respectively in 2017.

Gemma Syme - Ambassador (Christchurch)

"Gemma Syme holds a cheeky attitude towards ideas of gender and sexuality. She addresses issues of gender without holding onto lingering binarisms, and begins to blur lines of conventional sex differences. Her works plays along the fine line between objectification and empowerment, but doesn't present any sort of closure on these issues." - Abby Cunnane

Gemma Syme works in video, performance and music. She has been involved in a number of performance works and exhibitions at venues including Enjoy Gallery (Wellington) and The New Zealand Film Archive. She is a member of the musical performance group Trimasterbate and also performs with artist Eugene Hansen in Feline Groovy. She was recently included in a group show of video by recent female graduates from Massey University entitled Typical Girls. As an adjunct to the show she formed a band/performance group with three other artists from the group show, Bek Coogan, Sarah Jane Parton and Claire Harris entitled Fantasing, with whom she continues to work.

She completed a Masters in Fine Arts at Massey University in 2010.

Adam Hayward - Ambassador (Christchurch)

Having moved to New Zealand from Wales in 2000 I have spent the last 15 years running a highly successful dance and performance festival as well as a myriad of other dance projects. I am now running my own production agency focusing on the process of creation as opposed to the product giving time and space to this without the barrier of either and taking the form initially of a series of international process based exchange residencies with the working title 'space to fail'. I am also involved in the creation of a new purpose built space for dance, performance and circus as part of the rebuild of Christchurch post earthquake. Current employment includes contracting to the YMCA Christchurch to develop and run a black box performance venue and associated studios and teaching event management at ARA institute.

Dudley Benson - Ambassador (Dunedin)

DUDLEY BENSON (b. 1983, Ngāti Pākeha) is one of New Zealand's most innovative and original pop-composers and performers. A boy soloist of the Christchurch Cathedral Choir, he went on to study composition and digital music production at the University of Canterbury. Relocating to Auckland, Benson began producing and releasing his own music in 2006. He's since released two critically-acclaimed albums - The Awakening and the Taite Prize nominated Forest - three EPs and toured New Zealand and internationally. In 2014 he received a New Zealand Arts Foundation New Generation Award. He is now based in Dunedin.

Boosted Advisory Group

Boosted is fortunate to have a group of advisors who lend their skills to the Boosted community.  They are social media gurus, techy geniuses, writers, educators, editors, fundraisers, communications and PR professionals and (most importantly) big supporters of the arts.  Advisors volunteer their time and we're incredibly thankful for their support.

The Boosted Advisors are Anna Jackson, Brooke Howard-Smith, Rebecca Mills, Mark Michel (Mitch) and Martin O'Sullivan.

Boosted is run by the Arts Foundation

The Arts Foundation Trustees are: Garth Gallaway (Chair), Peter Biggs, Caroline Hutchison, Derek Lardelli, Aimee McCammon, Neil Plimmer, Warwick Freeman, and David Ross.

The Arts Foundation staff are: Simon Bowden (Executive Director), Anna Edgington (Marketing Coordinator), Meredith Percival (Accounts Administrator).