STEP 1: STORY
Boosted crowdfunding is unique because it's not just about the
money. It's about building your audience and communicating
with them in exciting new ways. And it's about inviting them
to take part in what you do.
Crowdfunding works when people feel connected to a project and
the people behind it. When you tell your story, ask yourself
'why would people care?' Share your spirit, passion, drive,
and dreams with them - in your text, video, and images.
Show them how much you love what you do. Potential donors
will be won over by you!
Describe what it is that donors will find exciting. Your
project, where it is or what it is. How it's unique, and how it
contributes to your career, mission, or vision. Make a clear
ask. Aim to inspire and paint a picture in people's
minds. Content that's positive, funny, or moving catches on
You can continue to connect with donors by using the Update
function on your project page. This acts like a mini-blog,
and is a great way to share additional insights with your donors to
keep the conversation going.
In this blog, Dr Anna Jackson, writes more in depth
For more info, tips, and tricks visit our Boosted School
STEP 2: NETWORK
Your audience and advocates already exist: family, friends and
fans, colleagues and classmates, teachers and tweeters… everyone in
your online and offline communities.
If they like what you do, they'll donate and help spread the
word. They'll help you connect with new people who are
discovering your work for the first time. Use this as an
opportunity to strengthen your network.
Create a list of the names and email addresses of people who
care about you and your work.
Consider how your project might connect with new
audiences. Would the subject, format, or location interest
other communities and organisations? For example;
environmental, science, or health groups?
In this blog PR guru Anna Dean writes more on
engaging your network.
For more info, tips, and tricks visit our Boosted School
STEP 3: FUNDING TARGET
Set a funding target and a timeframe in which to achieve
it. Think of this step as balancing 'what I need' against
'what my network can give'. The capacity of your network is
Keep it real.
It's important to keep things real because if your project
doesn't hit the target on time, the donations go back to the
donors. Why? So you're not under pressure to create a
knock-out production with insufficient funds, and donors don't go
away disappointed. Boosted is an all or nothing crowdfunding
Your supporters want you to be successful. It's a buzz to
be part of a project as it approaches - and even exceeds - its
If possible, organise a matching donor - a person, group,
organisation, or sponsor that offers support if others match their
gift: e.g. they give $1,000 to your project if others
(collectively) donate $1,000. Read more about match donors here.
All donations appear on the project page. Donors can be
anonymous or named, and amounts are confidential. If you
click on a donor who has a public profile, you see a list of
projects they've boosted, but not the amounts.
Donors to successful Boosted projects are issued a receipt they
can use to claim a tax credit from the IRD.
Boosted has a fixed 10% fee for successful Boosted
projects. GST registered? You can add this on top of
your grant total; e.g. a $1,000 project will be granted $900, plus
GST the total is $1,035.
STEP 4: CAMPAIGN STRATEGY
The closer you bring your audience to you, the more likely
they'll be to talk about, share, and donate to your project.
On average, you have to ask people three times before they'll
It's your job to inspire your network with insights and cool,
Break your project down into key stages around its Boosted
launch date: Before, Go-Live, During, After. At each stage,
invite supporters to meet you and the project; e.g. via open
rehearsals, writing or art workshops, live recordings, visits to
the studio, editing room of backstage. Open up your creative
process to your supporters.
Contact people individually whenever possible. A personal
touch makes all the difference.
Boosted supporters don't expect a financial return. The
donor's reward is connecting with other interesting people and to
support artistic projects they believe add value to our world.
Expressing your thanks is vital - that goes without saying.
There is a really handy blog about thanking people here.
You can also download a database of everyone who supported you
and opted in to receive future communications from you.
STEP FIVE - CHEAT SHEET
- Have a clear "ask" and be confident with it. Take time to
understand the Art of Asking.
- Yes, do a video. Low-fi is fine, don't be shy, do be
succinct. Host it on YouTube or Vimeo. Get the embed
code from 'sharing' options. Check out our Five Top Tips for your crowdfunding
- Boosted loves landscape images - the "ideal" size is 1400 x 600
pixels. Don't know what a pixel is? Aim for about 14cm
- If you're an organisation, future-proof your artist profile by
registering under a generic email address (e.g. email@example.com);
- Get one or two supporters to donate as soon as you go live - watch this video;
- Social media creates community buzz. Use interesting
content that's easy for others to share. See our blog post on using
Facebook for crowdfunding;
- Share other people's content - you scratch my back, I'll
- Be up-front - direct mailing and face-to-face asking creates
- There are no rewards on Boosted, but that doesn't mean you
can't be generous! Invite people in. Give them insights to
your project and your art that no one else can give
- Use the 'update' function - it's a mini blog on your Boosted
page and is emailed to your donors;
- You'll need to ask some people three or four times before they
get around to giving;
- GST registered? You're in luck - you can add GST to the
grant that you invoice us for. A $1,000.00 successful project
minus the 10% fee equals a $900.00 grant; $900.00 plus GST means
that you invoice us for $1,035.00. Sweet.
- Keep the conversation going. Wear your campaign on your sleeve
- before, during - and nurture your tribe for future
For more Tips and Tricks visit our Boosted School